My journey in the jewelry business started just after high school. I learned the trade as an apprentice bench jeweler in the early 80’s. With an Understanding and an appreciation of beautiful jewelry, it seemed only natural to sell it too. That was 35 years ago. I opened my own store in 1997 in the “Downtown Mall" . Today I am blessed to be in the park avenue plaza along with my wonderful staff. We offer the best pricing possible to our customers. We like to say that everything is on sale everyday. Unlike large mall stores that offer coupons on select items during special sales.

We offer the highest level of service from watch battery replacement to ring sizing to diamond resetting and custom design. We aren't here to judge which customer or job is more important than another. We will continue to bring in and support the best brands and designers in the industry as long as they can provide ourselves, and our customers, with ethically sourced metals, diamonds and gemstones as well as maintaining the highest levels of service available. No matter the piece or purpose, whether you want to buy jewelry or sell jewelry, we want to make your shopping experience the best it can be.